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Don't just watch Breaking Bad, watch the streaming market too.

Written by Kaspar Huijsman | 5 minutes
FRI 15-11-2019

11/11 was Singles Day. One of the two days in November (in addition to Black Friday) when we splurge on the latest technological gadgets. Singles Day is originally from China and is becoming more widely known in the Netherlands every year. Now that the days are getting shorter and the rainy weather has gained the upper hand, this is the ideal time to spend some hours on the couch with the curtains closed to binge watch your favourite series behind a brand new laptop or television that you just bought.


Not only is binge watching a popular hobby among singles, investors are also becoming increasingly captivated by binge watching. After the enormous success of Netflix, one after the other listed American tech and media giant is appearing on the fervent film and serial viewer. Below is a short guide to investors.



It is difficult to predict who will ultimately be the winner and losers, but the friend and foe agree that the video streaming market is facing an enormous growth spurt.


Whereas last year this market was worth around 30 billion euros worldwide, a growth to more than 100 billion euros in 2025 is anticipated. The United States, the largest market, is also expected to triple.


The growth is not only the result of new innovations around the ever faster mobile phones, but also the further growth of social media, blockchain, cloud-based streaming and artificial intelligence will give video streaming an extra boost.



For our parents and grandparents, television was the central point in their household, but in the meantime providers such as YouTube and Netflix have unleashed a true revolution. We no longer watch linear and via cable, but postponed and streaming.


The major media and tech companies are also seeing the market grow at lightning speed and are now hooking up quickly. The recurring monthly subscription costs in particular are a lucrative recurring source of income. This also makes it increasingly important for investors to follow the development of the streaming video market. We list a number of large listed parties.



The parent company of Google bought online video channel YouTube in 2006 for less than 1.5 billion euros, and now billions of viewers are reached worldwide.



Amazon Prime Video is the name of the ambitious online streaming video channel from Amazon that will also be available in the Netherlands in November. With a lot of films and internationally known series such as Friends and Downton Abbey.



Apple TV is also new in the Netherlands and of course super easy to watch via iPhone, iPad, iMac and of course Apple TV with the first hits The Morning Show and See.



It is still a while until the beginning of next year, but then Warner media owner AT&T launches the large-scale HBO Max and the ambitious follow-up to HBO Now, the first streaming initiative. TV successes such as The Big Bang Theory, The Fresh Prince of Bel Air and South Park are made available through this platform.



NBCUniversal must become the showpiece of Comcast, which already owns Sky. The start is planned for 2020 and will mainly have many shows in the package.



Not only fans of the famous Disney films will soon be able to indulge themselves at Disney +. The fun channel also has the rights of the Marvel films, Star Wars and Pixar.



Netflix really broke open the video streaming market and continues to add series and films on a daily basis. But does the market leader survive now that a lot of great content is disappearing to the new channels?




In addition to binge watching, gaming is an ideal pastime to do now that the days are getting shorter and it is no fun to be outside. Sitting alone on the couch no longer feels alone now that everything is going online nowadays and where the emphasis is often on achieving goals together.


Investing involves risks. You can lose your stake.


Kaspar Huijsman

Kaspar Huijsman is the director of BinckBank in Spain & Portugal. He has been working for BinckBank for over 20 years now and founded the office in Marbella in 2006. A seasoned expert in investment, he offers seminars throughout Spain and Portugal.

The information in this article should not be interpreted as individual investment advice.  Although BinckBank compiles and maintains these pages from reliable sources, BinckBank cannot guarantee that the information is accurate, complete and up-to-date. Any information used from this article without prior verification or advice, is at your own risk.  We advise that you only invest in products that fit your knowledge and experience and do not invest in financial instruments where you do not understand the risks. 

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